Canadian Medical Guide > Technology and Food and Beverages > Technology, Industry, and Agriculture > Commerce > Marketing Terms and Definitions




Marketing

Medical Definition: Activity involved in transfer of goods from producer to consumer or in the exchange of services.
Guide Notes: MARKETING OF HEALTH SERVICES and SOCIAL MARKETING are also available
Also Called: Audience Research,Market Research
Previously Indexed: Marketing of Health Services (1979-2002)
Marketing Categories.
Canadian Medical Guide Definition Advertising - The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)
Canadian Medical Guide Definition Marketing of Health Services - Application of marketing principles and techniques to maximize the use of health care resources.
Canadian Medical Guide Definition Social Marketing - Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Marketing Medical Definitions and Terms

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