Canadian Medical Guide > Technology and Food and Beverages > Technology, Industry, and Agriculture > Commerce > Marketing > Social Marketing Terms and Definitions




Social Marketing

Medical Definition: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Social Marketing Medical Definitions and Terms

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